Launch campaign and 3D content for a jewellery maison

Gilded's debut collection was inspired by jewel beetles — pieces that look alive under light. Photography flattened them. The maison needed launch content that made the iridescence the hero, on screens where attention is measured in fractions of a second.

We art-directed the collection as a specimen archive: ornate 3D beetle studies rendered in the collection's own gold and enamel, cut into loops for social, and projected wall-size at the launch dinner. The campaign never showed a product photo before the second week — only the creatures that inspired it.